ALFA ROMEO
Initial situation
How can a brand push the sale of vehicles even though there is little news from the brand and no new models in the manufacturer's pipeline?
Optimisation
Within the framework of e-mail marketing (sales newsletter) & dialogue marketing (unaddressed distribution around garages), the Giulietta and Mito models most frequently mentioned in advertising were presented to customers - with targeted benefit communication, new prospective customers and existing customers could be won.
The result was a 1.5% response rate to the campaigns and 3% to the newsletter, which led to more leads in the Alfa Romeo garages and a 20% increase in sales.
YOUR CONTACT PERSON FOR MARKETING AUTOMATION
Alex Madassery
With an automation strategy and platform, you can deliver the right content to your customers every time with targeted 1-to-1 communication, increase close rates or prevent churn.