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touchpoints Blog

Undeliverable private addresses – time for cleanup
11. May 2021
In Switzerland, fewer addressed mailings are made these days. This is partly due to the cost and use of online communications, such as email. Not everyone has the customers' email addresse...
Are we really gone further in CRM- Review on the last 15 years?
21. October 2018
In 2003, we already had the fifth major CRM project at touchpoints behind us and we were able to learn a lot? Whether airline, telco or retailer, the results were similar. Too big, too ambi...
Customer Journey und Stufen beim Kauf von Elektronikartikeln eine Studie 10/2016 von POET
21. February 2017
Customer Journey Mapping ist in aller Munde. Ja, wir wollen wissen, wo und wie kaufen die Kunden, wie kann man diese frühzeitig erkennen und, wie sollten wir sie nach dem Kauf betreuen? Die ...

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