How will my company continue to be found by customers in the future?

With Google My Business, you have the opportunity to increase the visibility of your business in the
Internet increase-and do so on all relevant channels of Google. (e.g. Google Search, Google Maps, Google + or Google AdWords)

So your customers, whether via desktop, tablet or smartphone, will always find their way to you. In addition to location information and opening hours, Google reviews can also help you attract potential customers or increase traffic on your corporate website to achieve better sales.

Interested in talking to us about location marketing?

Then call us at +41 43 422 92 14 or write to us at
m.lange@touchpoints.ch

Download brochure:
Brochure Location Marketing

Do you want to achieve more customer satisfaction and revenue with Live Chat?

We help you to select the different messengers and the appropriate chat software and to make them known to your customers. The idea here is to bring your customers to the more favorable chat, because this not only enables a better customer experience, but also boosts the sale. Perhaps some of your fans are even a customer advisor. There are also solutions for this.

Thanks to its partners, Touchpoints is also able to offer the implementation and operation, especially a digital customer service, in addition to consulting.

Are you interested in talking to us about live chat?

Then give us a call at + 41 43 422 92 14 or write us on m.lange@touchpoints.ch

Download Brochure:
Brochure Conversational Marketing

How do I get more and better customer and product reviews on Google, Amazon, etc.?

There is nothing better for an enterprise than satisfied customers. And if customers are satisfied with the service and the products, it is well possible that they also give good customer reviews and thus in turn attract potential new customers. In order for this to happen, registration with valuation portals of your own industry or Google my Business is essential. With a few clicks it is possible to set up an Internet presence for your own company on Google and thus give customers the opportunity to give constructive feedback on your own offer.

60% of customers in the EU area read reviews before visiting a shop/restaurant. For product purchases (on-offline), the figure is as high as 79%. Around 80% of customers can be encouraged to sell by positive reviews. So it’s time to keep an eye on his ratings and respond to them quickly. With Amazon, that’s even mandatory. Non-response is punished on Amazon and results in a worse ranking. According to 56% of customers, customer questions are to be answered within at least 7 days and can then generate additional sales of 15-30%. Poor ratings hold over 90% of
a purchase. Consider how many times your company still has the chance to enter into dialogue with a customer in the future.

On platforms such as Google My Business, TripAdvisor, Yelp or Bing, stars for services and products are being diligently distributed today. This gives you unfiltered feedback on your achievements and allows you to differentiate yourself from your competitors. The good thing about reviews is that you can achieve a big result with a relatively small amount of effort and thus reduce your marketing expenses sustainably. Around 95% of Internet users in Switzerland use Google for search queries. Of all searches, one in three are also local, which means that a company or service is sought in a specific location (for example, tax advice, angle or restaurant, Wallisellen). Consumers are also statistically significantly more likely to source a product or service if there are useful online reviews for this. The volume of potential customers is correspondingly high and is just waiting to be picked up by you.

3 simple tips to get more reviews

Let’s assume you’ve taken over your profile in Google My Business. You have taken in your opening hours, contact details and pictures. If you’ve already taken this step, you probably only lack one thing now: The reviews. Below are three simple ways to get your business’s ratings going.

1. follow up email
A good and easy way to generate new reviews is a follow up email with an embedded link. Once a project has been completed, customers should be contacted again by email and asked for a review for the service or service.
With a direct link to the rating platform on Google, it is easy for customers to express their opinion on order execution. It is best to work for the link with a URL shortener such as Bitly.

2. Demand and flyers
If you have customers in the store or they are sourcing your services, ask them at the end of the sales call or after payment quite personally for a review on Google or lay out flyers in your store that contain a QR code or enter it At the checkout and attach it to the delivery. Glue with a QR code on shop windows also works well.

3 Registration in online directories
Make sure you register in the most common and relevant online directories. This allows you to disseminate information about your offer. In addition, it is also important to place in the social media channels that you use a review button. In addition, you can generate reviews on Facebook, for example, which will also be displayed on Google My Business when actively managed.

Finally, once the desired evaluations are there, it is important to react to them. Especially with negative reviews, this is important as they are weighted by customers more than the positive ones. It is important to clarify customer concerns as quickly as possible, so it becomes visible to everyone that your company is trying to find satisfied customers.

We are happy to help you find ideas and make suggestions to improve your ratings. In addition, we work together with our partner Gominga on the quality of answering the reviews and set up a rating matrix with you.

Are you interested in talking to us about your online presence on review portals?

Then call us at +41 43 422 92 14 or write to us at
m.lange (at) touchpoints.ch

Download brochure:
Brochure Customer reviews

How do I integrate social media effectively into my company?

Can you see how much potential there is in the social media for successful marketing of your products, services and your brand?

The growth in social media has had a huge impact communications wise on reaching out to potential customers and maintaining a loyal customer. The social media not only allows you to communicate with your current customers but also to interact, improve services, attract potential customers and retain a loyal customer base through social media customer service and marketing. The organizing of different platforms for social media integration and to utilize it in our client’s business is our passion.

Would you like to talk to our Social Media experts? Call us +41 43 422 92 14 or write an E-Mail:

Anh Nguyen: a.nguyen(at)touchpoints.ch