top of page
Alfa-Romeo-logo-2015-850x478.jpg

ALFA ROMEO

Initial situation

How can a brand push the sale of vehicles even though there is little news from the brand and no new models in the manufacturer's pipeline?

 

Optimisation

Within the framework of e-mail marketing (sales newsletter) & dialogue marketing (unaddressed distribution around garages), the Giulietta and Mito models most frequently mentioned in advertising were presented to customers - with targeted benefit communication, new prospective customers and existing customers could be won.

 

The result was a 1.5% response rate to the campaigns and 3% to the newsletter, which led to more leads in the Alfa Romeo garages and a 20% increase in sales.

AlfaRomeo.PNG

YOUR CONTACT PERSON FOR MARKETING AUTOMATION

Design-ohne-Titel-7-1024x1024.png

Alex Madassery 

 

With an automation strategy and platform, you can deliver the right content to your customers every time with targeted 1-to-1 communication, increase close rates or prevent churn.

Since 1999, our marketing & sales experts optimize customer projects. touchpoints is a marketing consultancy founded in Winkel/Zurich

© 1999-2024 Touchpoints GmbH             8185 Winkel/Zurich             4u@touchpoints.ch             +41 43 422 92 14

  • icons8-linkedin-512
  • icons8-instagram-old-512
  • icons8-facebook-f-512
  • icons8-pinterest-512
  • icons8-xing-512
  • icons8-youtube-512

IMPRINT          PRIVACY          CONDITIONS 

bottom of page