Salespromotion, E-Mail Marketing and Dialogue Marketing
Initial position
How to increase the sales of an existing car model without any new models being produced in the near future.
Suggestions for improvement
The two popular models G and M were introduced by emailing sales newsletters and distributing the newsletters in close range of garages. This selective promotion helped to find new customers.
Results
The campaign helped to increase the response rate by 1.5%. The newsletter increased the leads at the Alfa Romeo Garages by 3% and the sale by 20%.
