Winkel /Zurich +41 43 422 92  14

LANCIA

Target group-oriented brand awareness and sales promotion

Initial position

How to introduce a car brand which had its heydays in the seventies in Switzerland and the target age group hardly knows the new models of Lancia and Chrysler.

Suggestions for improvement

Promotions that takes place at all branches of Pfister AG in Switzerland which are frequented by customers who are also a target group of Lancia.

Results

11% of the customers took part in a competition which increased the evening sale during the promotion. Sales of several cars during the 20 days of promotion.