Mobile Buying Experience / App Development
Initial position
Customers want to look at things and acquire information via their mobile devices and they would like to order directly.
Suggestions for improvement
Two Apps for mobile devices (Apple IOS and Google Android) have been designed. Customers can now shop at Pfister’s Webshop via their mobiles.
Results
The Apps have been installed by 3000 users and 1000 customers use them on a regular base.