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RICOLA

Geo-Marketing / Distribution

Initial position

Ricola wants to increase the popularity of their flavor “Sage” amongst its potential customers.

Suggestions for improvement

We conducted a campaign close to the relevant shops and without urban districts where we randomly distributed 500’000 samples including a response card. “Family with child” which was defined together with the customers, helped to limit the area.

Results

90% of the trial customers reacted favorably to the new flavor and brand. We achieved a” response rate” of 8.5% and generated 40’000 new customers’ data. There was a distinctive increase of the evening sale.