Winkel /Zurich +41 43 422 92  14

SYNGENTA

Customer acquisition / promotion with repayment option

Initial position

Syngenta Agro wants to offer the farmers certain products for the protection of plants and seeds and most of all they want to accumulate more customers.

Suggestions for improvement

A 10% discount on all the Syngenta Agro products in cooperation with the distributors and with a refund option for the farmers.
Touchpoints managed the refunds via post- and bank payments. The size of the farms and their agricultural areas were detected by a marketing research.

Results

Sales picked up by 3% and the sales force received 25% more information about sales and distribution.