LANCIA | touchpoints.ch

RENAULT

TOPIC B2B LEAD MANAGEMENT FOR FLEET SALES

RENAULT is one of the few European manufacturers to focus intensively on the electrification of small vans. Touchpoints is supporting them in the development of a new B2B lead group, which is intended to sustainably boost the fleet business.

By means of email marketing to company owners, the companies are approached and invited to a dialogue with the Renaut business team. The idea is to make the models and the possibilities and services more transparent over a period of 5-10 newsletters. In parallel to the usual newsletter, we are focussing only on corporate customers.

Martin Lange

Contrary to the GDPR, it is possible in Switzerland to write to companies directly by e-mail. The results in terms of clicks on the business.renault.ch website indicate that companies want to be informed about this.

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