Marketing Campaigns (Part3)
TP-Customer Toolbox (Part 3) Part 3 of the explanation of our #workingmodel is all about #campaigns. From lead generation to the customer...
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HOW CAN I IMPROVE THE QUALITY OF MY CUSTOMERS AND ITEM MASTER DATA?
Orchestrating data and processes is our passion. You will be amazed how much you can positively and sustainably influence the behavior of your customers with improved data quality.
Many companies already have a large amount of customer data. But the customer is mobile and on the move and yesterday's data can no longer be up-to-date today.
Old data leads to a dead end and is therefore a waste of resources. The reactivation of the data through normalization, cleansing and refinement can be a relevant factor for your customer care. We rely on the 5 phases of data quality in our projects:
CONSULTING
Data is generated and is then subject to a regular maintenance obligation in companies. When searching for a customer, I only want to see one customer data record, and only one product for article master data. We have been advising customers since 1999 and ensure that your data also work with external systems (data structure and convention), are up-to-date and remain so, and are looking for solutions that help you to maintain or validate your data as automatically as possible. Be it a postal address, a telephone number, the creditworthiness of a customer or a contact person in a company or their products and descriptions in the online shop. For this we use our own sources or sources from partners.
SERVICES
We have been managing databases since 2003 with our own databases and web applications. We collect data, for example from paper sources or from online forms, check the data before entering it, change data records and mark data records for deletion.
As a data service provider for well-known companies, we work strictly according to the rules of data protection laws, always with a focus on local or international regulations. (GDPR / GDPR / Privacy Shield). When it comes to article master data, we follow standards such as GTN, ASIN or other numbering conventions. In the product descriptions, we look at the relevance for the end customer.
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Management of databases
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Data acquisition, data mutation and data enrichment
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Scan and capture services including management of the inbox
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Addresses (B2C and B2B)
TOOLS / PARTNERS
We offer our customers a range of tools on the subject of data and data quality
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Address checker (check of postal addresses in the DACH in web forms / extensions on request)
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Email address checker (you can't believe how many errors are made when entering email addresses)
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Duplicate software (Windows based e.g. Omikron address center)
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DataQualityServer (if you are looking for a master data management solution (MDM) then the tool from Omikron would be perfect)
CUSTOMERS
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BLOG POSTS ABOUT DATA QUALITY
YOUR CONTACT PERSON FOR THEME 360 VIEW
Martin Lange
I can only achieve the 360 degree view through the consistent integration of all channels and on them through the fault-tolerant check of customer data against my customer data platform (CDP). Data hygiene plays a very important role in this.
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