THEMA 360° VIEW
Lancia is a cult brand in Italy and stands for elegant design and comfortable equipment, but also for sportiness due to various rally successes.
You could say they are refined FIAT models. The Lancia brand operates in the niche sector and its look and feel appeals more to modern women.
Touchpoints was entrusted with the marketing of the new 5-door Ypsilon, which was promoted using print and poster advertising as well as dialogue marketing measures.
With the multi-stage campaign, it was possible to sell a large part of the quota vehicles to women in Switzerland.
YOUR CONTACT PERSON ON THE TOPIC OF 360° VIEW
I only achieve the 360-degree view through the consistent integration of all channels and on these through the error-tolerant checking of customer data against my Customer Data Platform (CDP). Data hygiene plays a very important role here.